Market Research
Research industry opportunities and Work with to explore new markets
Work with client to ID expanded geographical opportunities...
Develop and maintain network of corporate, industry, government, and community contacts.
Customized performance surveys that focus on superior client service and technical support.
Strategic Planning
•Assist client to analyze research data and define niche, opportunities
•Facilitate and lead strategic planning effort that provides road map to success.Include mission statement, core values, recruiting efforts, marketing, finance.
•Facilitate selection of target markets based on research results
•Create marketing plan, including specific goals, objectives, strategies and action plans for each target market, and outlining expected results
•Work with client to create marketing and business development budget
•Utilize marketing and strategic plan in the weekly marketing meetings
Business Development
•Continuingly work with client to create strategies for pursuing existing and new clients for relationship development and new projects
•Screen and pre-qualify client or project leads from market research, referrals, contacts and cold calls
•Assist in development, implementation and monitoring of client management process
•Work with client to initiate and maintain ongoing contact with prospective clients to build professional relationship and project opportunities.
Organization Development
•Facilitate conflict resolution with business partners, principals and associates
•Work with organizations to identify mission statement, core values and recruiting philosophies
•Facilitate and direct firm image campaigns internally and externally
•Executive coaching for business challenges – on-going
•Conduct employee exit interviews and report to management team
•Mentor existing marketing staff in regards to market research, networking, business development skills, client surveys
Promotional Activity
•Develop public relations strategy that supports the firm’s overall marketing objectives for each sector
•Represent client at civic and professional group meetings, client industry trade associations, and community and industry activities to enhance image of company and providing networking information to client
•Work with local industry publications on press releases for new projects, new hires and milestone achievements
Marketing Materials/SOQ’s/Proposal Review
•Review and critique as needed marketing materials and individual statements of qualification and proposals
•Work with independent graphics consultant to develop new marketing materials and promotional items
•Work with graphics consultant to develop new image awareness campaign
•Assist client in developing specific strategies for proposal pursuit – firm’s competitive edge
•Presentation rehearsal coaching
•Proposal and presentation de-brief reports
